Ivan Vicario Martin
Recently, Renault presented the makeover of its bestseller Captur, already with the new design language of the rhombus brand by Gilles Vidal. In this renovation, a more attractive and dynamic design has been sought that maintains the Captur as one of the best-selling models Of the brand. What has caught our attention is how, to promote it, Renault has launched an advertisement starring its classic models.
The French brand has long been proud of its history, as we have seen in recent campaigns for the Renault Clio or with recovery of emblematic names such as R5 y R4. They have even presented a new Twingo based on the original model that was so successful. Therefore, it is not surprising that, for its latest product, have turned to their classics again.
In this case, These are models from the 70s, 80s and 90s such as Renault 15, the R25 saloon, the popular R21 Turbo or Renault 19 Cabrio. All of them make their star appearance before the Captur enters the scene, which logically closes the video.
THE RENAULT ADVERTISEMENT WITH ITS CLASSICS
The first to appear is a stylish Renault 19 Convertible, under the motto “Style is never late.” Next, it is the turn of a Renault 25, presented as “Drive to success”, followed by the R15, promoted with the slogan “Road to seduction.” Closes the quartet of classic cars Renault 21 Turbo with its motto “Pursue the power”.
And what are all these classics and their corresponding slogans for? Well, Renault presents the new Captur and tells us that “The reasons for buying a car have changed.”, showing us the entire model purchase argument. The classic wink does not end there, since the advertisement ends with the classic Renault rhombus becoming the new. Below, we leave you the video so you can enjoy it.
