Alejandro Rubio
At the end of last week we discovered this fantastic ad de Jackie Stewart. The British pilot, nicknamed 'the flying Scotsman', He competed in Formula 1 between 1965 and 1973, becoming a three-time world champion and, therefore, a motorsport legend.
Returning to the topic at hand, Heineken has made him the protagonist of a spot quite special: On the one hand, because it does not encourage to consume the beer of the Dutch manufacturer since Jackie rejects it repeatedly; and on the other, because precious archive images have been used for its realization.
It is true that the alteration of the film 'sings' a little - especially in the face of Stewart-, but the montage and, above all, its social impact, are superb. Let's all do like Jackie, if you drink don't drive! 😉
