Ivan Vicario Martin
How could it be otherwise, the changes to the new Porsche logo they mark an evolution, not a revolution. The current shield, which dates from 1952, has been updated over the years, always preserving its essence and being easily recognizable. In this case, subtle differences are introduced that give it a plus of sophistication and modernity.
Before getting into flour, we are going to briefly recall the history of the shield of Porsche. Initially, in March 1951, a open contest to choose, with a prize money of 1.000 marks. However, none of the proposals ended up convincing, so the brand continued without an emblem, although the cars, that is, the 356They did have the lettering Porsche.
Here is the figure of Max hoffman, the importer of the brand in the United States -and of others, such as Mercedes-Benz-, who spoke to "Ferry" Porsche about the need for a logo on his trip to the country. The proposal, conveniently noted by Ferry, was to include the letters Porsche with the Stuttgart shield or something similar on the steering wheel.
Finally, the author of the original logo of the brand was the Austrian artist Franz Xaver Reimspiess, who sketched a first version at the beginning of 1952. It is believed that Reimspiess would also be responsible for the Volkswagen emblem, although some attribute it to Nikolai Borg or Martin Freyer.
THE ORIGINAL LOGO
One of its main elements is the rampant horse that goes in the center, and that has its origin in the seal of the city of Stuttgart. Furthermore, both the red and black colors as antlers of certain, come from the traditional coat of arms of Württemberg-Hohenzollern, a historical state of West Germany. Crowning the emblem, the Porsche lettering rounded out a badge that would become famous throughout the world.
The new Porsche logo would make its first appearance in a car of the brand at the end of 1952, getting behind the wheel. Also, in November 1954, he was featured on the front hood handle of the Porsche 356 Speedster. Starting in 1959, it began to adorn the center of the hubcaps of the German brand's cars.
THE NEW PORSCHE LOGO
The development process of the new emblem has been three years, in which the designers of Style Porsche, together with the brand's marketing experts, have carefully dealt with all the details. has been searched cleaner, more cutting-edge execution, but maintaining the characteristic elements of the emblem.
For example, a three-dimensional honeycomb structure is now included, the precious brushed metal and a new gold color that is more subtle. The central horse, for its part, has been slightly redrawn and stylized. Also, for the first time, the Stuttgart lettering is in black instead of gold. In any case, the fundamental premise has been that the new shield was immediately identifiable.
This is the sixth update which receives the emblem, after those suffered in 1954, 1963, 1973, 1994 and 2008. The new Porsche logo will begin to be used on the occasion of the celebration of the manufacturer's 75th anniversary, on June 8, 2023. For its introduction in the vehicles of the brand, we will have to wait until the end of this year.
