Ivan Vicario Martin
Lamborghini is celebrating and wants to be noticed. The company created by Ferruccio in 1963 turns 60 in this 2023 and has started the celebrations for said name day in a big way, reopening the Lamborghini museum. This has been completely remodeled, both in its design and in its exhibition. He has even changed his name, now he is the Automobili Lamborghini Museum.
The slogan chosen by the company on its anniversary is "The Future Began in 1963" -The Future Began in 1963-. In addition, it serves to articulate the museum's exhibition, which covers the most emblematic and representative moments that have marked the trajectory of the Lamborghini. In total, the models of the Italian brand chosen to tell this history are 19.
As it could not be otherwise, the sample emphasizes the commitment to a bold and revolutionary design that have supposed the majority of the machines created by the brand. Since its inception, the firm of Ferruccio Lamborghini he always sought to break with the established and the model of Sant'Agata Bolognese that has not brought a certain dose of revolution is rare. maybe the Miura be the best example, since it established a new mechanical distribution in supercars, with the engine in the center.
THE EXHIBITION
The cars that can be enjoyed by visitors to the Lamborghini museum have been divided into three different themes. The call Heritage includes some classic jewels of the brand, such as the 350GT, the Miura S, the Espada, the Countach LP 400, the Urraco and the spectacular LM 002 SUV, better known as the "Rambo Lambo". A second group, called Contemporary, includes the most modern creations, such as the Diablo GT, the Murciélago SV, the Gallardo Performante Spyder, the Huracán Performante, Aventador SVJ, Urus and GT3.
The show closes with a collection named Few-off. It includes one-off prototypes and limited production models such as the Reventón, the Sesto Elemento, the Veneno, the Centenario, the Sián or the Countach LPI 800-4, a tribute to the original. Even if modern cars aren't our passion, it's a collection to take your breath away.
as well announced Stephan winkelmann, CEO of Lamborghini, at the inauguration ceremony of the renewed Automobili Lamborghini Museum, 2023 is going to be a year full of surprising events and activities that will be revealed progressively.
Photographs: Lamborghini
