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FIAT 127, or How to Jump from a Moving Train

IMAGES FIAT 127: CENTRO STORICO FIAT

A few days ago we were talking about the latest Peugeot advertising. With the presentation of eLegend They have achieved something curious: spilling lines of text thanks to a car that will not reach series. It has a nod to the past, it presents electrical technology… It has really been a good way to relaunch its brand image. Something very subtle.

Although for subtlety when it comes to promoting cars, the creatives of BMW. Yes, the same ones that in the 90s advertised cars without showing a single car. The simple image of a hand fiddling with the wind across a lonely road spoke for itself. And the thing did not stop there, because the show the owner of a BMW enjoying his bike more than his car ... It also has its own.

However there were times when advertising was easier. Did you want to sell a car? Well, the publicist knew how to convince the public that his car was the best. And without subtleties, roughly. And well, it seems that the formula worked ... Not in vain the FIAT 127 was in 1978 the best-selling car in Europe.

What were the powerful reasons that the advertising campaign exhibited? Well, among others, jump from a moving train like nothing else ... But you better see it for yourself. It has had such an effect on us that we are seeing ads for second-hand FIAT and SEAT 127. Some 40 years later this ad still has a hook!

FIAT 127: IF YOU ADAPTED IT ... IT WAS A SMALL BULLET

Introduced in 1972, the FIAT 127 was a complete revolution. Thinking to replace the 850 this small utility broke with the tradition of "All behind" coming from 600. Now the engine occupied a transverse forward position, the traction being also front. At the level of design, chassis, general conception ... The 127 marked many distances with respect to its predecessor.

Yes, he inherited the 4-cylinder engine with side camshaft. An ingenuity that, depending on the version, could vary from less than 50CV in the most basic units to 70CV in the exciting Sport version. Because yes, the 127 showed a fairly obvious sporty character.

Regarding this we are as on other occasions. Many will say, sport a 127? Ok, a priori no, but taking into account that it is a very small and light car ... It greatly appreciates any modification you make. It's easy to get all the claw it can give you when cornering thanks to its short wheelbase. In fact, at last year's Montecarlo Historic Rally a unit of SEAT Historic Cars did their thing.

DO NOT TRY THIS AT HOME

Considering what has been seen, it is not surprising that a 127 in good hands is rather fun. Of course, we emphasize the "in good hands". Because as easy as it may seem to do what you saw in the 70s ad ... The truth is that this unit is piloted by Remy Julienne. Neither more nor less than the specialist responsible for the vertiginous persecutions in films such as The Italian Job.

A man who became a French Motocross champion in 1956, as well as a sports driving teacher and participant in some of the most delusional ads of the Renault group. So now you know, don't even think about hitting boats on a moving train on your own.

What do you think?

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Written by Miguel Sánchez

Through the news from La Escudería, we will travel the winding roads of Maranello listening to the roar of the Italian V12; We will travel Route66 in search of the power of the great American engines; we will get lost in the narrow English lanes tracking the elegance of their sports cars; We will speed up the braking in the curves of the Monte Carlo Rally and we will even get dusty in a garage while rescuing lost jewels.

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