Javillac
Special edition cars can have the most diverse reasons, and it is a topic that has already been discussed previously in LA ESCUDERÍA. But big events such as Large sporting events such as the Olympics or the World Cup have been, and will be, a reason for manufacturers to create limited versions. to commemorate these great events.
By the end of its commercial life, at least in Spain, Citroën, which was already experienced in creating special models for his mythical 2CV decided to create a version to commemorate the 1982 World Cup which was celebrated for the first time in this country. In the past the brand had generated new interest in the old model thanks to versions such as the Spot or the Charleston.
A CAR PAINT LIKE A SNEAKER
Although the 2CV Charleston was a great success that forced the manufacturer to expand its production beyond the 8.000 units initially planned, The Citroën created for the 82 World Cup in Spain did not have the same luck. Named 2CV “Márcatelo” and popularly known as “sneaker,” the decoration of this model resembled that of Converse-type sneakers.
For this the 2CV were painted on a Vallelunga red base, to later add the details in white and orange like the laces on the hood, which completed the sneaker illusion. The cars left the Vigo factory just a few days before the start of the world sporting event, and they hoped to convey to consumers the enthusiasm of this event that left behind icons of popular culture such as Naranjito.
Unfortunately, this special series was very attractive to some buyers, and although only three hundred numbered units were made, Selling them was a complicated job, so some dealers painted them directly red to give them a better appearance.. Nowadays they are a version highly appreciated by collectors given their scarcity, which has led many individuals to choose to create replicas of this very peculiar commemorative edition.
CITROËN'S FIRST SNEAKER
Although the idea of a Citroën 2CV painted like a sneaker may sound crazy, the truth is that the Márcatelo was not the first time that one of these cars was sold like this, because In 1977 the brand sold the Basket edition, with a very similar decoration, but in other colors, which was created by Claire Pagniez after winning a contest promoted by the brand..
From LA ESCUDERÍA we take advantage of yesterday's football hangover to remember this Spanish version of an icon that shows how the world of sports and automobiles can shake hands in a somewhat strange way.
Images: Citroën
