Lucia Andrade
BMW is celebrating its anniversary, the Bavarian house is celebrating its centenary of history in style with the launch of the model BMW Vision Next 100 but that's not today's news. Other car brands are trying to screw up their birthday ...
Mercedes-Benz, BMW's biggest competitor, wanted to congratulate him on his 100 years in the motor world using an advertising campaign with an ironic touch to the years of advantage that they have had.
At ad We can read : "Congratulations on your 100th anniversary - the past 30 years were a bit boring." This advertising campaign has appeared both in the paper press and on television, the characteristic being BMW double grill its protagonist.
The claims of the spot are not clear but it seems as if Mercedes-Benz I would have wanted to spoil the party at BMW remembering that they have been in the market for 130 years, a funny comparative grievance.
As was predictable, other German brands have wanted to join this advertising pique, albeit in favor of BMW. Porsche has created another ad that refers to the mythical advertising logo of the Bavarian house "You like driving?". The text that accompanies the photograph quotes as follows: “The future holds great challenges for us. We will face them with the pleasure of driving ”.
We'll see how this publicity duel for the 100 years of BMW...
