Miguel Sánchez
The audiovisual has more and more presence. It seems that if something is not accompanied by a more or less striking video, the staff will not even consult that information. What's more, access to good cameras and intuitive mounting programs is now easier than ever. Outcome? Well, even your cousin from Alcalá can feel like Hitchcock setting up the shower plans in Psychosis.
Anyway, it is curious to see how this has not reached the popular classics commercials. Diving through the buying and selling pages in search of a vehicle is usually a walk through visual hell. Photographs that seem to have been made by a drunkard, cars not prepared for a commercial portrait ... Of madness.
However, one thing is true: from time to time an advertisement appears that makes the defect a virtue using comedy. Of course, never in such an explicit way as this one that you are going to see below.
THIS IS SELLING AN R12!
Okay, obviously it was a joke. But why for a moment have you seen this aging R12 differently? This Argentine commercial - which curiously is for a broadband company - takes to the extreme - always with humor - what some try to do: get you a car at an exorbitant price.
And he does it very well.
The funny thing about all this is that the original R12 campaigns in Argentina were no less it boils. In one the R12 he came to get the driver out of bed while he listened to a homoerotic song clinging to the pillow. Not to mention the one in which a violent swerve begins the pursuit of a defenseless hare through a farm field.
We take note of these ideas. Because if one day we sell our classic ... We will also make an ad that seems taken from the mind of the Monty Python.
